Copywriting in Online Education

Abstract

The article is devoted to the study of the phenomenon of online courses in the field of mass communication, in particular educational technologies on copywriting. The authors analyze the specifics of technologies that are used to teach the art of copywriting on various electronic resources. In addition, the article discusses the tools for creating effective text to attract the target audience to the company's website and inform about a product or service hosted in the Internet space, discusse techniques for creating SED-texts.