Creative Design Thinking Learning Model Integrated Immersive Experiential Marketing to Enhance Digital Entrepreneurs

Abstract

This research is research and development aims to develop a creative design thinking learning (CDTL) model integrated immersive experiential marketing to enhance digital entrepreneurs’ competence. The research methodology are as follows: study CDTL process integrated immersive experiential marketing, study digital entrepreneurs, develop CDTL models, develop CDTL systems, and evaluate digital entrepreneurs' competence. The samples were 30 vocational diploma students of the business computer program of Intrachai Commercial College. The instrument was the digital entrepreneurs’ competence evaluation forms. Data were statistically analyzed with mean and standard deviation. The results indicated that (1) the CDTL process has 3 steps: preparation, implementation, and evaluation; (2) digital entrepreneur’s competence has 3 competence: digital entrepreneurship competence, digital competence, creative digital economy innovation; (3) the learning model efficiency score was at the highest level; (4) the students study through the learning model obtained digital entrepreneurship competence score at the highest level and creative digital economy innovation at a high level.