Bumiputera Women Entrepreneurs' Psychological Characteristics: A Case Study from Penang, Malaysia

13th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES Pub Date : 2022-06-16 DOI:10.35609/gcbssproceeding.2022.1(8)

N. Din, M. Tahir, Leylawati Joremi, N. Othman

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Abstract

It is not wrong to say that entrepreneurship is one of the toughest jobs on the planet. This is because, this job required a person to be creative, proactive and resilient in order to expand and sustain their business, especially during uncertain situations like the Covid 19 pandemic. Additionally, up till now, the world has been shocked by the virus name Covid-19. It is not only severely impacted human health but also has far-reaching economic impacts around the world. The paralysis of productive operations is one of the collateral consequences of the virus's war, with major economic and social consequences around the world (Bapuji et al., 2020). Many well-known brands in a variety of industries are likely to go bankrupt as a result of the Covid-19 outbreak, as consumers stay at home and economies shut down. Besides that, the small business's survival was jeopardized in this tough situation. The crisis is radically altering the world and the worst in the entire history (Afshan et al., 2021). Keywords: Entrepreneur, Psychological characteristics, Proactive and Creative

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土著女企业家的心理特征:以马来西亚槟城为例

说创业是这个星球上最艰难的工作之一，这并没有错。这是因为，这项工作需要一个人有创造力、积极主动和弹性，以扩大和维持他们的业务，特别是在Covid - 19大流行等不确定的情况下。此外，到目前为止，世界已经被Covid-19这个病毒名称震惊了。它不仅严重影响人类健康，而且在世界范围内产生深远的经济影响。生产作业瘫痪是病毒战争的附带后果之一，在世界各地造成重大经济和社会后果(Bapuji等人，2020年)。由于消费者待在家里，经济陷入停滞，许多行业的许多知名品牌都可能因新冠肺炎疫情而破产。除此之外，在这种艰难的形势下，小企业的生存受到了威胁。这场危机从根本上改变了世界，是整个历史上最糟糕的一次(Afshan等人，2021年)。关键词:企业家，心理特征，主动性与创造性

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13th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES

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