Entrepreneurship in the Russian Sports Industry: Current Development Trends

V. A. Lednev
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Abstract

This article attempts to investigate the current state of affairs in the development of entrepreneurship in the Russian sports industry, as well as to show their possible perspectives. This issue is very relevant today, because the state sets the task of starting to earn to sports organizations and organizers of sports events, bearing in mind commercial sources of income, because in the coming years there will be a phased reduction in funding from the budget, especially if it comes to professional sports. The purpose of this study is to analyze how entrepreneurship in the sports industry is developing today, bearing in mind different types of sports, and why it is necessary to develop specialized entrepreneurship studying programs in sports. Among the main objectives of the study: to show successful examples and practices of entrepreneurship development in different segments of the sports industry and to explain the possibilities of entrepreneurship development in sports, taking into account the emergence and implementation of specialized studying programs, primarily additional education programs. This article presents the author’s own vision of how entrepreneurship is developing today in mass and corporate sports, as well as in the fitness industry. The article uses various research methods, including comparative analysis and statistical methods. The scientific results include an analysis of the potential audience of such specialized studying programs and the direction of development of targeted programs, including various sports and functional areas. The justification of the need for aspiring entrepreneurs to be trained in additional education programs (advanced training and professional retraining) is given. In the next article, the author will try to more specifically form a model of professional competencies for entrepreneurship training programs in sports.
俄罗斯体育产业中的企业家精神:当前的发展趋势
本文试图调查俄罗斯体育产业创业发展的现状,并展示他们可能的前景。这个问题与今天非常相关,因为国家设定了开始为体育组织和体育赛事组织者赚钱的任务,同时考虑到商业收入来源,因为在未来几年,预算资金将分阶段减少,特别是在职业体育方面。本研究的目的是分析当今体育产业的创业是如何发展的,同时考虑到不同类型的体育运动,以及为什么有必要在体育领域开发专门的创业研究项目。该研究的主要目标之一是:展示体育产业不同领域创业发展的成功案例和实践,并解释体育行业创业发展的可能性,同时考虑到专业学习计划的出现和实施,主要是额外的教育计划。这篇文章展示了作者自己对今天大众和企业体育以及健身行业中企业家精神如何发展的看法。本文采用了多种研究方法,包括比较分析法和统计学方法。科学结果包括分析这些专业学习项目的潜在受众和目标项目的发展方向,包括各种运动和功能领域。有抱负的企业家需要接受额外教育项目的培训(高级培训和专业再培训)。在下一篇文章中,作者将尝试更具体地形成一个体育创业培训项目的职业能力模型。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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