Evolution or Revolution? Alternative Assignment Scopes

Abstract

This is an exploration, based on similar concepts derived for the physical sciences by Thomas Kuhn, of the nature of change consultants propose for their clients. A distinction is made for assignments which are revolutionary and those which are evolutionary. It is noted that the latter strongly predominate and of themselves alone provide the benefits which justify the existence of our management consultancy profession. Finally, the position of a consultant proposing change which could be of either category to an organisation is discussed.