Economic Analysis of Business Model for Delivering Mobile Value-Added Services in Thailand

Abstract

The objective of this study is to gain understanding of what business model works in Thailand and what the explanatory factors determining success and failure of the model in Thailand. The scope of this study will be in the area of mobile internet. The single case research design will be employed. The choice of BuzzCity as a single case study was based on the consideration that BuzzCity’s main customer base is in developing countries.