Abroad

Abstract

a a balkanized of in-store engagement to digital optimization, high-touch experiences to automated execution. This is the first report to comprehensively analyze the global ecommerce landscape from both the retailer and consumer perspectives, through the lens of both domestic and cross-border operations. Comprised of proprietary research conducted by IDC Research and ORC Research on behalf of Pitney Bowes, this study is the first in a series of market insight reports on the topic of retail growth opportunities. Our research surveyed 1,275 retailers from eight countries and 12,000 consumers from 11 global markets to uncover three key trends that define growth levers to optimize and expand share of wallet for retailers today: In order to gauge how much room retailers have left to grow in these ‘near-border’ markets—and to determine if latent demand exists in other markets, we compared retailers’ cross-border investment priorities to consumers’ desires to buy cross-border from specific countries. Our data visualization shows where alignment exists between retailers’ investments and consumer demand, and where markets may be over- or under-served by retailers.