Revitalisasi Usaha Pengrajin Mendong di Sendangsari Minggir Sleman pada Era Pandemi Covid-19

S. Suranto, ‪Dyah Ekaari Sekar Jatiningsih
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引用次数: 0

Abstract

The Covid-19 pandemic has had a real impact on Micro, Small, and Medium Enterprises in Indonesia, including in the Special Region of Yogyakarta. The Mendong craftsmanship “DERIJI HANDYCRAFT” in Sendangsari Village, Minggir, was among those that were severely affected. This community service activity aims to (1) innovate and catalog products to attract more consumers, (2) train and develop an online product marketing platform for partners, and (3) provide financial management training. Achieving these goals is done through training with discussion methods, lectures, and workshops with partners. The results of this service activity indicate that the program is going well and smoothly. This program can produce products in the form of catalogs and photos of product innovations, social media platforms for online marketing, and software and financial management guides for Micro Enterprises. While the suggestions are submitted from the results of this PPM program, DERIJI CRAFT partners should be able to update their online marketing platforms and socialize them to future generations to maintain sustainability.
在Covid-19大流行期间,在森丹萨里修复门洞工匠的努力
2019冠状病毒病大流行对印度尼西亚的中小微企业,包括日惹特区的中小微企业产生了实际影响。明吉尔森丹萨里村的门东手工艺“德里吉手工艺”是受到严重影响的手工艺之一。这个社区服务活动的目的是(1)对产品进行创新和分类,以吸引更多的消费者;(2)为合作伙伴培训和开发在线产品营销平台;(3)提供理财培训。实现这些目标是通过与合作伙伴进行讨论方法、讲座和讲习班的培训来完成的。该服务活动的结果表明,该计划进行得很顺利。这个项目可以制作产品创新的目录和照片,在线营销的社交媒体平台,以及微企业的软件和理财指南。虽然建议是根据PPM项目的结果提交的,但DERIJI CRAFT的合作伙伴应该能够更新他们的在线营销平台,并将其社会化,以保持可持续性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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