Analysis of impression received from reverse perspective illusion to create innovative advertising

Abstract

Using an innovative approach for advertising on knowledge based society, we proposed a new image representation about the out of home (OOH) media. It has been the utilization of reverse perspective illusion by painted three-dimensional objects with realistic image that assembled two-dimensional objects like craft papers. Recently, an expertise of using reverse perspective illusion was not sufficient about the relationship between perceptive impression and color representation. We revealed the fundamental characteristics of the color change and the impression for producing a three-dimensional object that could cause steady reverse perspective illusion. These findings will lead to an innovation in outdoor advertising.