Behind the Scenes: Service Experience in Traditional Performing Arts Groups in Indonesia

Int. J. Art Cult. Des. Technol. Pub Date : 2017-07-01 DOI:10.4018/IJACDT.2017070105

Adilla Anggraeni, Adilla Amelia

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Abstract

Deliveringasatisfactoryexperiencetothecustomersisaninseparablepartofaserviceorganization. This article investigateshow two different groups of wayang orang (human wayang), a form of traditionalartinIndonesiadeliverserviceexperiencestotheaudiences.Qualitativemethodsconsisted ofin-depthinterviewsandopen-endedsurveywereutilizedasthedatacollectionmethod.Thefindings suggestthatserviceexperiencesweredeliveredthroughthecombinationofvariousartelementsin theperformance,andsomeoftheelementsareconsideredtobemoreimportantthantheothers. Severalbarriershavealsobeenidentifiedasthebarriersthatinhibitconsumptionofthistraditional art.BharataandSwargalokaperformingartgroupswereutilizedasthecontextofthisresearch.This articlecontributestolimitedstudiesontraditionalartswithintheartsmarketingdomain,especially withregardstoartexperiencedeliveryandartconsumption. KEywoRDS Art Consumption, Art Marketing, Heritage, Indonesia, Service Experience, Wayang Orang

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幕后:印尼传统表演艺术团体的服务经验

Deliveringasatisfactoryexperiencetothecustomersisaninseparablepartofaserviceorganization。这篇文章investigateshow两组不同的wayangorang_ (humanwayang)，是traditionalartinIndonesiadeliverserviceexperiencestotheaudiences的一种形式。Qualitativemethodsconsisted ofin-depthinterviewsandopen-endedsurveywereutilizedasthedatacollectionmethod。Thefindings suggestthatserviceexperiencesweredeliveredthroughthecombinationofvariousartelementsin theperformance，andsomeoftheelementsareconsideredtobemoreimportantthantheothers。Severalbarriershavealsobeenidentifiedasthebarriersthatinhibitconsumptionofthistraditional art.BharataandSwargalokaperformingartgroupswereutilizedasthecontextofthisresearch。This articlecontributestolimitedstudiesontraditionalartswithintheartsmarketingdomain，especially withregardstoartexperiencedeliveryandartconsumption。关键词:艺术消费，艺术营销，遗产，印尼，服务体验，大阳猩猩

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Int. J. Art Cult. Des. Technol.

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