MEDIA ARCHITECTURE FOR POST-MODERN SOCIETY - NEW FORMS OF PARTICIPATION

Abstract

The article shows the relationship between the characteristics of the post-modern society, and the development of media architecture with the function of interactivity. In this context, the duality of the features of post-modern society was emphasized: taking into account its location between creativity and consumerism, as well as on the border between the real and virtual word. The development of media architecture has been linked also to the city development models derived from the Smart City concepts, open to innovation, participation and visualization of data through media solutions. Based on 15 representative cases of solutions in the field of media architecture with an interactive function, the article presents new forms of participation in the city space, depending on the interactive scenario and the type of embedded interfaces. Solutions chosen for analysis play an important role in the night image of the cities, becoming events in commercial spaces - in line with the concept of a city of sensations. The article shows the relationship between the scope of the media solution, the specificity of the interaction, and the vitality of space within the media architecture solutions. The research takes into account the visual effects transmitted on media surfaces and the spatial context of media interactive solutions.