Media Use in Putin's Russia

Jukka Pietiläinen
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引用次数: 25

Abstract

During the past 15 years Russia has been transformed from a newspaper-reading country to a mainly television-watching country. Entertainment channels have increased their audience recently and regularly reach almost half of the population in towns and cities. Survey results collected in February 2007 suggest that the Internet is taking the place of newspapers, especially among the educated, high-income elites and youth. Newspapers do not appear to be responding to the needs of the middle-class audience, while magazines and the Internet are becoming more important media. In general, those media that have modelled themselves on their Western counterparts have had more success at keeping and even increasing their audience.
普京治下俄罗斯的媒体使用
在过去的15年里,俄罗斯已经从一个阅读报纸的国家转变为一个主要看电视的国家。最近,娱乐频道的受众越来越多,经常覆盖城镇人口的近一半。2007年2月收集的调查结果显示,互联网正在取代报纸,特别是在受过教育的高收入精英和年轻人中。报纸似乎不能满足中产阶级读者的需要,而杂志和互联网正在成为更重要的媒体。一般来说,那些以西方同行为榜样的媒体在留住甚至增加受众方面更成功。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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