Organizational Digital Transformation – Anticipating and Planning for the Paradigm Shift

Abstract

Digital transformation is a major challenge for small-and medium-sized enterprises (SMEs) and major corporations alike. Organizational Digital Transformation is influenced by the drivers of the recent digital revolution; and the numbers of the various architypes, in terms of their skill and/or comfort with digital technology on an individual level, that the employees of the organization are comprised of. Organizational Digital Transformation requires that the organization become a Digitally Integrated Organization (DIO). This Path to Digital Integration means the implementation of the Actionable Marketing Strategies and Tactics of the New Marketing Normal on which an Integrated Digital Marketing (IDM) Strategic Model is based. While implementing the Integrated Digital Marketing (IDM) Strategic Model is not easy, maintaining core values helps. For organizations that implement the Integrated Digital Marketing (IDM) Strategic Model, as Apple Inc. evidently does, success of the magnitude enjoyed by Apple Inc., is possible.