Implications of Social Networking Sites for Consumer Motivations

Abstract

This study mainly focuses on consumer motivations through social networking sites (SNS) during the purchasing decision. A survey method was applied, and a structured questionnaire collected data from online buyers. The study results explain that consumers feel more motivated when they use SNS when they decide on purchasing. This will be useful for the retailers on SNS to establish their policies to motivate more consumers to attract them to their online pages. This will enhance their sales and the number of consumers.