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ANALISIS PERBANDINGAN STRATEGI PEMASARAN DISTRO ESTIZY DAN DISTRO ALADDIN DI KOTA BIMA

JUIMA : JURNAL ILMU MANAJEMEN Pub Date : 2021-09-30 DOI:10.36733/juima.v11i2.4648
Khaerul Rangga Kentari, Ita Purnama
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Abstract

This study uses a comparative method that is carried out on consumers who have shopped at the Estizy and Aladin Distro. The purpose of this study is to determine whether there are differences in the marketing strategy of the Estizy and Aladin Distro. Samples were taken as many as 100 people using a sampling technique, namely Proportioned Stratified random sampling. Data collection was carried out by distributing questionnaires. The analysis technique used the Paraid Sample T Test. The results showed that the Estizy and Aladin distributions were -1,926 with profitability or sig. (2-tailed) 0.060. Thus the value of t count
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这项研究使用了一种比较方法，对在Estizy和Aladin Distro购物的消费者进行了比较。本研究的目的是确定Estizy和Aladin发行版的营销策略是否存在差异。采用比例分层随机抽样的抽样技术，对100人进行抽样。数据收集是通过发放问卷进行的。分析技术使用Paraid样本T检验。结果表明，Estizy和Aladin分布为-1,926，盈利或(双尾)显著性为0.060。因此t计数值
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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JUIMA : JURNAL ILMU MANAJEMEN
JUIMA : JURNAL ILMU MANAJEMEN
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