PRE–POST OBSERVATION RESEARCH FOSTERS A PRELIMINARY STUDY IN PRODUCT FORM IDENTITY

Abstract

This research was specifically developed for the preliminary study of verbal protocol analysis (VPA) for the recognition of design representation underlying a design activity phenomenally based on design research ethics. The ethics case study purposely aims to develop the pre–post observation on a rigorous prescriptive study of the think-aloud design experience according to the eco-design identity in the product form context. Eight pilot participants were sampled from the degree-level product design programme from the School of Arts, Universiti Sains Malaysia, Penang, Malaysia. In the preobservational study, the emphasis on design pattern via a reflective practice (RP) approach using the visual imagery interactions between interpolative and extrapolative strategies was utilised by design scheme method. Meanwhile in the post-observational analysis, rubrics for evaluation were used as a design tool assessment to evaluate the concept of eco-design artefact by using the quality of the morphological patterns. The rehearsal prescriptive analysis, also known as s VPA’s preliminary study (VPAPS), was predicted to show the design representation (by contextual learning) with the interpretation of the eco-design identity. The outcome should present an encode of the designer’s human cognition framed by the design phenomena’s existence within an educational reliability test. By using dual method triangulation, a rigorous VPA method ethically achieved a future design criterion as the goal of design representation pertaining to real-fieldwork case study for design and engineering education.