DIAGNÓSTICO DO PERFIL DO CONSUMIDOR DE DERIVADOS DE LEITE DE BÚFALA NA REGIÃO METROPOLITANA DE BELÉM-PA

Abstract

The study aimed to diagnose the consumer profile of búfala milk derivatives in the Metropolitan Region of Belém-PA, through the application of digital questionnaires through the Google Forms platform, which contained 12 objective and descriptive questions. Participated in the questionnaire 385 persons, where the socioeconomic status of the interviewees was verified (gender, age group, schooling and family income), possible obstacles present in the marketing and consumption of the derivatives of búfala milk in the region, level of knowledge regarding the nutritional values of these foods (cheese, yogurt, butter, sweet milk), opinion as to the prices charged for these products in the domestic market, organoleptic characteristics more appreciated and the most consumed derivatives in the interviewees' homes , regardless of the animal species. It was observed that 56,10% did not know any nutritional benefit of the derivatives of the búfala milk; 66% of the female gender, never consumed, but would like to experiment if there was an opportunity, thus demonstrating the interest of the belenense population in acquiring them in their residences. It is concluded, from the data obtained in this research, that there is the potential for increased consumption of buffalo milk derivatives by the population of the Metropolitan Region of Belém and it is suggested to carry out a government plan to improve and organize the buffalo production chain; increase marketing by the private sector, thus favoring the demonstration for consumers regarding the nutritional advantages present in these derivatives, in order to enhance the commercialization of these products and strengthen the integration teaching, research and extension, by Educational and Research Institutions.