The Effect of Green Technology Adoption Strategy on Duopoly Competition

Chenglin Shen, Xinxin Zhang
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引用次数: 1

Abstract

Abstract Given consumers’ trade-offs between conventional economic and environmental attributes of products, we provide a game-theoretic model to explore the role of GTA strategy in duopoly competition by incorporating two salient features: Two product types — The green product produced by a firm with GTA strategy and the ordinary product produced by a firm without GTA strategy, and two consumer segments, i.e., the green consumers who are willing to pay for green products and the ordinary consumers who are willing to pay for ordinary products. Our analysis shows that GTA strategy may either increase or decrease the green firm’s quality provision. The subtle relationship between the green firm’s quality strategy and GTA strategy not only affects its own equilibrium performances but its rival’s. We also find that two consumer segments may be better off in the presence of a lower GTA intensity. Additionally, although the GTA strategy benefits the environment, the GTA investment is not the more the better. Finally, we find that GTA strategy would lead to higher social welfare only when the GTA efficiency is high enough. Our work not only provides an alternative economic explanation why some firms choose to implement GTA strategy and some do not in reality, but gives managerial insights for firms with different GTA strategies as well as policy insights for the social planner.
绿色技术采用策略对双寡头竞争的影响
考虑到消费者在产品的传统经济属性和环境属性之间的权衡,我们提出了一个博弈论模型,通过考虑两个显著特征来探讨GTA策略在双寡头竞争中的作用:两种产品类型——采用GTA战略的企业生产的绿色产品和不采用GTA战略的企业生产的普通产品;两种消费者群体,即愿意为绿色产品付费的绿色消费者和愿意为普通产品付费的普通消费者。分析表明,GTA策略可以增加绿色企业的质量供给,也可以减少绿色企业的质量供给。绿色企业的质量战略与GTA战略之间的微妙关系不仅影响其自身的均衡绩效,也影响其竞争对手的均衡绩效。我们还发现,在GTA强度较低的情况下,两个消费者群体可能会更好。此外,虽然GTA战略有利于环境,但GTA投资并不是越多越好。最后,我们发现只有当GTA效率足够高时,GTA战略才会带来更高的社会福利。我们的工作不仅提供了另一种经济学解释,为什么有些企业选择实施GTA战略,而有些企业在现实中没有,而且为采用不同GTA战略的企业提供了管理见解,为社会规划者提供了政策见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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