What Drives Online Repurchase Intention? A Replication of the Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms

Abstract

Online retailing is growing rapidly and customer retention has become increasingly important, especially trust and ecommerce institutional mechanisms such as online credit card guarantees, escrow services, and privacy protection, which have become more significant and the subject of recent research (Fang et al., 2014). We conducted a methodological replication of first insights and a model of the relation between satisfaction, trust, repurchase intention and the perceived effectiveness of such e-commerce institutional mechanisms (PEEIM). As we were unable to support the original findings, we provide an alternative reasoning relevant to today’s role of PEEIM for online repurchases and discuss implications for research and practice.