Clickstream log acquisition with Web farming

Abstract

Collecting customer interaction data on the e-business Web sites and portals help to figure out customer behavior and build customer profile, and then perform personalized services. Traditional Web server log is hard to be associated with specific customer and impossible to log the complete actions and movements of customers across Web sites. Collecting clickstream log at the application layer with Web farming technology helps to seamlessly integrate Web usage data with other customer related data. This model can be developed as a common plugin for most existing e-business Web sites and portals.