Research on the Factors of China's Cultural and Creative Products Export Trade: An Empirical Analysis Based on Constant Market Share Model

Abstract

Based on the seven categories of cultural and creative products classified by the UNCTAD, this paper selects the export data of the Chinese cultural and creative products of the UNCTAD Creative Economy Database from 2002 to 2016. The multi-country CMS model is used to decompose the growth factors of China's cultural and creative products trade in the three stages of 2002-2008, 2008-2014 and 2014-2016. The results show that the changes in the demand for world cultural and creative markets have a significant impact on the export of cultural and creative products in China. The structural advantage of China's cultural and creative products export market is one of the main reasons for export growth, while the product structure has a weaker effect on export growth, the competitive effect is negative. China should take effective measures to optimize the structure of the export market, actively cultivate the international competitive advantages of cultural and creative products, and promote the healthy and sustainable growth of cultural and creative products exports.