Az online marketing szerepe az információkeresésben bioélelmiszereknél

Abstract

Online marketing opened a new platform to communicate with potential customers using inno-vative solutions in food industry. The second phase of purchasing process, the role of online marketing became even more important in information search. internet as a search engine re-placed the traditional marketing channels and became the leading platform in acquiring infor-mation. As customers have low level of interest in organic food and their consumption, online marketing has an eminent role to provide targeted and prompt information to the customers’ tight segment in Hungary. Among online marketing tools, search websites, producers’ and cus-tomers’ websites, social media are the most successful channels in information search