The Impact of user Proposals in the Open Community on Product Iterative Innovation: Based on the Case of Xiaomi’s Online Community

Abstract

Crowdsourcing innovation obtains external knowledge and technology through the Internet, it introduces the wisdom of the public into enterprise innovation, and realizes the co-creation of the value of public knowledge. In order to verify the importance of crowdsourcing innovation to enterprises, this paper takes the Xiaomi’s online community as an example, crawls the data of submitted proposal proposed by users about two mobile phones named Xiaomi 9 and Xiaomi 10 in the community. And the word frequency and keyword analysis of the proposal data was executed. The analysis results show that the improvement proposal contents of Xiaomi 9 that concentrated on the system, processor and screen are closely related with the improvements of Xiaomi 10. Similarly, the improvement proposal contents for Xiaomi 10 that concentrated on the system and the processor are also fully reflected in the actual improvements of Xiaomi 11. The research results demonstrate that the crowdsourcing innovation in the Xiaomi community plays a significant role to guide the product innovation for Xiaomi phones, and provides direct supports to the company's product innovation.