FACTORS OF HUMAN RESOURCES POLICY FORMATION AT PHARMACEUTICAL INDUSTRY ENTERPRISES

Hanna Smirnova
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Abstract

Introduction. In modern conditions, the effective functioning of the pharmaceutical industry, which provides the health care system, the supply of quality drugs to the population, performs a social function, has a significant impact on the development of the national economy. Such conditions require a study of the factors of personnel policy in the pharmaceutical industry, which will contribute to the effectiveness of employees and the enterprises competitiveness, improving the general population health. Goal of the article is to study the personnel policy formation factors of the pharmaceutical industry in the face of changes, challenges and threats. Methods. The article uses an abstract-logical, integrated approach, method of analysis and synthesis. Results. The article summarizes the scientific opinion on the characteristics and features of the pharmaceutical industry, the formation of personnel policy in a changing environment. Strategic groups of the pharmaceutical industry of Ukraine in the conditions of changes are defined. Models of influence of external and internal factors of enterprises personnel policy formation of pharmaceutical branch in the conditions of changes, challenges and threats are developed. The study allows to summarize scientific approaches to the nature, characteristics and features of the pharmaceutical industry, the personnel policy factors of the pharmaceutical industry, which will contribute to the employees and enterprises efficiency, improve public health. It was determined that the logistics, marketing and branding of medicinal products are of significant importance in the further successful development of the pharmaceutical industry. The introduction of a logistic approach to the management of the activities of enterprises in the pharmaceutical industry is one of the main trends at the current stage.
医药行业企业人力资源政策形成因素分析
介绍。在现代条件下,医药工业的有效运作,为人民提供卫生保健系统,提供优质药品,履行社会职能,对国民经济的发展具有重大影响。这种情况需要研究制药行业人事政策的因素,这将有助于提高雇员的效力和企业的竞争力,改善一般人口的健康。本文的目的是研究制药行业在面对变化、挑战和威胁时的人事政策形成因素。本文采用了抽象逻辑、综合分析的方法。文章总结了医药行业的特点和特点,在不断变化的环境下形成人才政策的科学观点。确定了乌克兰制药工业在变化条件下的战略集团。建立了变化、挑战和威胁条件下制药分公司企业人事政策形成的外部和内部因素影响模型。本研究可以通过科学的方法总结医药行业的性质、特点和特点,以及医药行业的人事政策因素,这将有助于提高员工和企业的效率,提高公众的健康水平。会议确定,医药产品的物流、营销和品牌对制药业的进一步成功发展具有重要意义。将物流方法引入制药行业企业活动的管理是现阶段的主要趋势之一。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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