Driving Growth through Innovation

Abstract

Research has shown that when large companies fail to grow with GDP, they risk going out of business. But if this is the case, how may companies achieve growth without compromising performance? Innovation must be a key driver, and it flourishes in an environment that both accepts change and supports the customer. Yet innovation is also a risk: successful growth, therefore, may require the company to evolve while simultaneously anticipating and managing those risks associated with innovation.