The Effect of Digital Transformation On The Revitalization of Msmes In Pandemi Time With Digital Literacy As An Intervening Variable (Case Study of Micro Enterprises in the City of Bukittinggi)

Dhea Ananda Puteri, Asyari Asyari
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引用次数: 1

Abstract

This study analyzes whether the application of digital transformation affects the revitalization of MSMEs during the pandemic and whether it can be mediated by digital literacy. Using a sample of 378 respondents from micro-sector MSMEs in Bukittinggi City in 2021, this study reveals that the application of digital transformation and digital literacy is positively related to the revitalization of MSMEs, which in this case uses business performance indicators to serve as a basis for determining the level of success. from the revitalization of SMEs. This finding offers empirical evidence about the importance of digital literacy in the relationship between implementing digital transformation and revitalizing MSMEs during the pandemic. This shows that the implementation of digital transformation will not succeed without an educational intermediary for digital technology itself. Furthermore, this study recommends strategies to improve the application of digital transformation for MSME business actors by increasing digital literacy of business actors
大流行时期数字化转型对中小微企业振兴的影响——以数字素养为中介变量(以武吉亭吉市微企业为例)
本研究分析了数字化转型的应用是否会影响疫情期间中小微企业的振兴,以及数字化素养能否起到中介作用。本研究以2021年Bukittinggi市微型微型中小企业的378名受访者为样本,发现数字化转型和数字素养的应用与中小微企业的振兴呈正相关,在本案例中,中小微企业的振兴使用经营绩效指标作为确定成功水平的基础。从振兴中小企业入手。这一发现为数字扫盲在疫情期间实施数字化转型和振兴中小微企业之间的关系中的重要性提供了经验证据。这表明,如果没有数字技术本身的教育中介,数字化转型的实施就不会成功。此外,本研究建议通过提高商业行为者的数字素养来改善中小微企业商业行为者数字化转型应用的策略
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