Planned Behavior and Social Cognitive in Predicting E-Business Intention to Adopt Eco-design

Proceedings of the 2023 6th International Conference on Computers in Management and Business Pub Date : 2023-01-13 DOI:10.1145/3584816.3584827

A. Lindawati, B. Handoko, Mazlina Mustapha

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Abstract

The COVID-19 pandemic has hit the economy. Countries have taken off to emerge from these conditions. In Indonesia, the economic revival was driven by the development of the e-business sector. However, can these new emerging e-business survive to compete with existing big companies? E-business must have a competitive advantage, and one of them is through innovation based on eco-design. Our study examines the factors which influence e-business intention to adopt eco-design. These factors are based on the theoretical approach of planned behavior and social cognitive theory. Our research is a quantitative study using structural equation modeling partial least squares. We use a questionnaire to gather primary data. We choose e-business entrepreneurs as respondents and processing data using SMART PLS 3 software. We share questionnaires to 200 small medium e-business practitioner. Our results found that attitude and self-efficacy had a significant effect on e-business intention to adopt eco-design, while subjective norm and perceived behavior control each has no significant effect.

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计划行为与社会认知对电子商务采用生态设计意向的预测

新冠肺炎疫情对经济造成了冲击。各国已经开始摆脱这些状况。在印尼，电子商务行业的发展推动了经济的复苏。然而，这些新兴的电子商务能否与现有的大公司竞争?电子商务必须具有竞争优势，其中之一就是基于生态设计的创新。本研究探讨了影响电子商务采用生态设计意愿的因素。这些因素是基于计划行为和社会认知理论的理论方法。我们的研究是使用结构方程建模偏最小二乘的定量研究。我们用问卷来收集原始数据。我们选择电子商务企业家作为调查对象，并使用SMART PLS 3软件处理数据。我们向200名中小型电子商务从业者发放问卷。研究发现，态度和自我效能感对电子商务采用生态设计的意愿有显著影响，而主观规范和感知行为控制对电子商务采用生态设计的意愿没有显著影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 2023 6th International Conference on Computers in Management and Business

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