Flat design as visualization of flat ontologies

A. Pankratova
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引用次数: 2

Abstract

The object of this research is design as a semiotic embodiment of the modern worldview, the quintessence of which are flat ontologies. The subject of the study is parallelism in the philosophy of flat ontologies and modern flat design. The purpose of this study is to explicate the philosophical problem of modern design, which is a consequence of the unconscious expression by designers of the philosophy of flat ontologies. The philosophy of flat ontologies struggles with anthropocentrism, insisting that a person should not have a privileged ontological status compared to other objects. In the philosophy of flat ontologies, a machine or a neural network are agents of action in the same way as a person. Modern flat design is an expression of this position, since the modern visual information environment is less and less adapted to human organs of perception, more and more transhumanistic. Both flat design and flat ontologies are a consequence of the horizontally oriented, materialistic line of philosophy, which forms the worldview of modern society. Thanks to the explication of the problem of flat design, it can be understood that the horizontally oriented line of philosophy is problematic for the further existence of man. The main conclusion of the study is that the horizontally oriented line in philosophy – materialism and positivism – in their logical development lead to the philosophy of flat ontologies, which postulates the same ontological status for human and non-human agents. Such a position is antihuman and transhumanistic, and this becomes evident in the philosophical analysis of modern design. The main stylistics of modern design is a flat design, which uses fourth-order simulacra as the main type of signs. The use of simulacrum signs in design creates an environment that is increasingly less adapted to human organs of perception, a transhumanistic environment.
平面设计是平面本体的可视化
本研究的对象是作为现代世界观符号学体现的设计,其精髓是扁平本体。本研究的主题是平面本体哲学和现代平面设计中的并行性。本研究的目的是阐明现代设计的哲学问题,这是设计师无意识地表达平面本体论哲学的结果。扁平本体论的哲学与人类中心主义斗争,坚持认为一个人不应该比其他物体有特权的本体论地位。在扁平本体论的哲学中,机器或神经网络和人一样,都是行动的代理。现代扁平化设计就是这种立场的一种表现,因为现代的视觉信息环境越来越不适应人类的感知器官,越来越具有超人性。平面设计和平面本体论都是水平取向的唯物主义哲学路线的结果,它形成了现代社会的世界观。通过对平面设计问题的解释,我们可以理解哲学的水平方向对于人类的进一步存在是有问题的。本研究的主要结论是,哲学的水平取向线——唯物主义和实证主义——在其逻辑发展中导致了扁平本体论哲学,它假定人类和非人类主体具有相同的本体论地位。这种立场是反人类和超人类的,这在现代设计的哲学分析中变得明显。现代设计的主要文体学是扁平化设计,以四阶拟像作为标志的主要类型。在设计中使用模拟符号创造了一个越来越不适应人类感知器官的环境,一个超人类主义的环境。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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