An analysis of consumers' cognition and reading time prediction in digital reading

Abstract

Through the investigation of typical survey data and national statistical data, this paper aims to conduct quantitative analysis about the digital reading of consumers. Firstly, the cognitive behavior of digital reading consumer is analyzed by using statistical method. Secondly, based on the grey system model, the model predicts the daily reading time of the national per capita using electronic readers. Finally, it provides suggestions for digital reading promotion and digital industry development.