Analysis on the Digital Economic of the Third-Generation Franchise

Abstract

: The success of big data plus cloud computing in the Internet economy has brought great challenges to traditional businesses. The franchise model makes use of in-depth consumption data mining and the calculation value of big data to form a flow and business closed-loop of franchise activity. When the loop iterates to the stage of “digital franchise”, it is conducive to effectively realize the unification of standard and individuality, scale and efficiency, development and quality, and flow and precision of franchise.