A. Albarran, Tonya Anderson, Ligia García Béjar, A. L. Bussart, E. Daggett, Sarah Gibson, M. Gorman, Danny Greer, Miao Guo, J. Horst, Tania Khalaf, J. P. Lay, Michael McCracken, Bill Mott, Heather C. Way
{"title":"“What Happened to our Audience?” Radio and New Technology Uses and Gratifications Among Young Adult Users","authors":"A. Albarran, Tonya Anderson, Ligia García Béjar, A. L. Bussart, E. Daggett, Sarah Gibson, M. Gorman, Danny Greer, Miao Guo, J. Horst, Tania Khalaf, J. P. Lay, Michael McCracken, Bill Mott, Heather C. Way","doi":"10.1080/10955040701583171","DOIUrl":null,"url":null,"abstract":"Recent industry research in the United States suggests younger audiences are leaving terrestrial radio for new technologies like MP3 players, Internet radio, and satellite radio. This paper presents findings from a survey of 430 undergraduate students regarding their uses and gratifications of these new technologies. The sample consisted entirely of young adults age 18–24, where the likelihood of new media use and adoption is expected to be high. The situation in the U.S. may describe similar patterns in other countries. The study discusses the theoretical and practical implications of the findings, and the potential impact on terrestrial radio.","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"21 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2007-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"110","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Radio Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10955040701583171","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 110
Abstract
Recent industry research in the United States suggests younger audiences are leaving terrestrial radio for new technologies like MP3 players, Internet radio, and satellite radio. This paper presents findings from a survey of 430 undergraduate students regarding their uses and gratifications of these new technologies. The sample consisted entirely of young adults age 18–24, where the likelihood of new media use and adoption is expected to be high. The situation in the U.S. may describe similar patterns in other countries. The study discusses the theoretical and practical implications of the findings, and the potential impact on terrestrial radio.
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