Factors and models contributing to the optimization of search engine results credibility and application on news content: the cross-credibility engine optimization (CCEO) model

Abstract

The current work introduces a new model for optimizing Search Engines (SE), taking into consideration credibility issues, which are thought as equal or even more important than popularity. While news organizations rely on marketing and exposure metrics to program their cross-media presence, at the same time an urgent need for credible and quality journalistic services constantly rises. A promising solution, proposed in this paper, would be to reshape Search Engine Optimization (SEO) practices and measures, aiming at expediting self-verification and authentication processes. Hence, informing sources would have the option to voluntary ingest credibility metadata of their content and stories, allowing end-users to easily fact-check the delivered messages.