A Quantitative Approach for Web Usability Using Eye Tracking Data

Abstract

This chapter presents a relatively new approach to show how a web usability classi- cal paradigm can benefit from quantitative data of a nonclassical approach. In the pilot stage, we used experimental eye tracking data acquired from 11 participants faced to a web page to perform three simple tasks. Results show advantages by using eye tracking data to identify and verify some usability problems of such a web page. In this chapter, some hints are presented for people interested in measuring web usability by using such an approach. However, a deeper study should be carried out in order to generalize our results toward the construction of a methodology to be followed by a web developer or interested people in such a field of research.