Research on the Application of Cultural and Creative Products Based on the Pattern Design of Qiang Culture

Abstract

This research, based on the research on the pattern design method of Qiang ethnic minority, explores the development and application of cultural and creative products with graphic patterns in Qiang area as the focus. The concept of international vision is combined to enhance the sense of design and the internationalization of cultural and creative products in the Qiang area. Through combing the representative themes of the Qiang ethnic minority, especially the Qiang embroidery patterns, the research redesigns the products and starts from the four aspects of pattern composition, style integration, handicraft integration, and day-selling product design to explore the thoughts and methods of development and design of cultural and creative products in Qiang area and design products that not only conform to modern young consumers' aesthetics and habits of using products, but also contain typical cultural characteristics of Qiang ethnic minority.