Chinese sports channel for the insurance industry marketing problems and suggestions

Abstract

Since reform and opening, Chinese insurance industry an average annual rate of 30% in the rapid growth of the important aspects of the financial system. The sports insurance as a new type of insurance growth steadily and rapidly. At present, it is an important subject of insurance industry, which is that how to promote sports insurance industry with a fast and great speed development in term of the guidance of scientific concept of development, meanwhile, it is even important for the great subject of sports insurance with a health development. It is a fundamental way to promote sports insurance can be coordinated and sustainable development which established a good marketing channel for the market from the development of sports insurance, trends, business situation analysis.