Kitle Toplumundan Ağ Toplumuna Taraftarlık Altkültürünün Değişim Pratikleri: Fenerbahçe Tribünü

Abstract

This study, which focuses on football fans subculture, was evaluated within the framework of ‘Network Society Theory’. In the qualitative research approach, discourse analysis was carried out by focusing on the texts in fanzines, which are considered as independent publications of fans. Texts in the research include the analysis of individuals from various age groups in the fan groups deployed in stadiums. It was observed that the fanzines in the study form counter-public spaces. The elements in mass society and network society typology were compared. In this comparison, themes were created in sections by means of codes in the theoretical framework of the study. These themes were discussed and interpreted. The results revealed that fan groups were shifting from the mass society to the network society with the increasing marketization of football. This situation displayed that although social media organizations created a power to increase communication channels, they caused total damage to the fan culture. Fans pointed out both positive and negative sides of new media technologies. The evaluation made in the context of the texts showed that the modernity practices in the stands created negative feelings in the subjects of production, sharing and ownership.