Innovatsionno-investitsionnaia privlekatel'nost' agrarnogo regiona

Abstract

Innovation and investment attractiveness of the agricultural region is considered in the article. The author defines the concept of investment attractiveness as well as its evaluation techniques. Using qualitative technique and method of scoring the author analyses innovation and investment attractiveness of the agricultural region drawing on the example of Kostanay region, the Republic of Kazakhstan. Based on the data obtained, the author concludes that the Kostanay region does not occupy the leading positions in the Republic of Kazakhstan in attracting investments, having an average rating according to the Kazakhstan Rating Agency «Expert RA» (2B – low potential / moderate risk). The directions for improving effectiveness of investment activities in the region are determined.