Media-Tech Advancements-Based Mass Communication and SOEs & Public Institutions’ Innovations for Party-Building Publicity and Education in the All-Media Era

Abstract

This is an all-media era, for various new media including social media like Weibo and YouTube feature text, graphics, audio and video supported by digital technology, accommodate fragmentation and interactive communication and encourage online/offline social circles integration. This paper first surveys technological advancements and analyzes their impact on media and mass communication in history, then observes various challenges for SOEs and public institutions’ party-building publicity and education, and finally recommends that we should advance with times to break through stereotyped modes and work out innovative strategies.