Mobile news service adoption: a South African case study

Research Conference of the South African Institute of Computer Scientists and Information Technologists Pub Date : 2017-09-26 DOI:10.1145/3129416.3129422

R. Adam, Lisa F. Seymour

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引用次数: 1

Abstract

Media freedom encourages development of society, leading to growing and sustainable democracies and healthy social, political, and economic engagement Mobile news services (MNSs) are one means to reach out to citizens to share news and provide citizens with a forum to critique and voice opinion. Current findings suggest that there is minimal research and understanding of the adoption of these mobile news services. The purpose of this study was to propose and validate a theoretical framework that articulates factors influencing the adoption of mobile news services in South Africa. A review of the literature on mobile news services and technology adoption helped to identify potential factors. Multiple interpretive case studies were conducted to understand the adoption of mobile news services within the local context. Thematic analysis supported the identification of key influencing factors of MNS adoption. The resultant MNS adoption model offers new insight in the adoption of mobile news services in terms of social factors, attributes of adopters and attributes of innovation. The results are also useful to mobile news service providers, designers, and developers, in their endeavour to satisfy distinct news consumer's needs.

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移动新闻服务的采用:一个南非案例研究

媒体自由可以促进社会发展，促进民主的持续发展，促进健康的社会、政治和经济参与。移动新闻服务是接触公民分享新闻、为公民提供批评和发表意见论坛的一种手段。目前的调查结果表明，对这些移动新闻服务的采用的研究和理解很少。本研究的目的是提出并验证一个理论框架，该框架阐明了影响南非移动新闻服务采用的因素。对移动新闻服务和技术采用的文献回顾有助于确定潜在因素。我们进行了多个解释性案例研究，以了解在当地背景下采用移动新闻服务的情况。专题分析支持确定MNS采用的关键影响因素。由此产生的MNS采用模型从社会因素、采用者属性和创新属性等方面为移动新闻服务的采用提供了新的见解。研究结果对移动新闻服务提供商、设计人员和开发人员在努力满足不同新闻消费者需求时也很有用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Research Conference of the South African Institute of Computer Scientists and Information Technologists

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