L'information technology nelle relazioni banca-impresa: la prospettiva del sensemaking

Daniela Pettinao
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Abstract

The aim of this work is to delineate a possible reading in terms of the expansion and evolution of business-client relationships and to analyse the role played in these relationships by IT. The analysis will be conducted in relation to a specific sector, financial brokerage, and, within that, the principal player, the bank itself. This paper brings theory and practice together by synthesising the existing literature with real-life experience of an Italian bank.
银行与企业关系中的信息技术:sensemaking的前景
这项工作的目的是根据业务-客户关系的扩展和演变描述一种可能的解读,并分析IT在这些关系中所扮演的角色。分析将在一个特定的部门进行,金融经纪,并在其中,主要参与者,银行本身。本文通过综合现有文献与意大利银行的实际经验,将理论与实践结合起来。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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