Make More Money:

Abstract

clothes—sort of paraphrase the style—in order to be as up-to-date as possible. But keeping glamorous is their main objective. Prominent among our distaff members are Rita Hayworth and Greer Garson. "Going back maybe 15 or 20 years, there were very few country club pro shops that carried much merchandise exclusively for women. But today unless you cater to women golfers, you are passing up one of the greatest profit producers there is. " I carry a tremendous variety of ladies' wear and I am always looking for more. There is a dazzling display of ladies' hats at every conceivable vantage point in our shop: also blouses, capri pants, bermudas, skirts and sweaters. Anything we can find that's unusual, we'll put among the ladies' display, because it draws the attention of both sexes." Continued from page 27