Constructing a New Music Industry

K. Goldschmitt
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Abstract

In place of a large-scale fad, boom, or trend, the Brazilian artists who have found Anglophone publics in the 2010s have done so through a more dispersed approach than the watershed moments that characterized Brazil’s breakthroughs of the past. Brazilian artists utilize new strategies of co-branding and marketing to break through to Anglophone publics, due in part to an explosion of musical diversity over the last few decades. As a result of new mediation and distribution paths, Brazilian artists have upended old expectations for how to find success abroad, resulting in the looser iteration of the country’s musical brand. Yet old stereotypes of what counts as Brazilian music have adapted to a new music marketplace, emphasizing Brazil’s links to a new iteration of Afro-diasporic music.
构建新型音乐产业
巴西艺术家在2010年代找到了说英语的公众,而不是通过一种更分散的方式,而不是通过过去巴西突破的分水岭时刻,而不是一种大规模的时尚、繁荣或趋势。巴西艺术家利用联合品牌和营销的新策略来突破英语国家的公众,部分原因是过去几十年音乐多样性的爆炸式增长。由于采用了新的中介和发行途径,巴西艺术家们颠覆了过去对如何在海外获得成功的期望,导致该国音乐品牌的迭代更加宽松。然而,巴西音乐的旧刻板印象已经适应了新的音乐市场,强调了巴西与非洲流散音乐的新迭代的联系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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