PARAMETERS OF EVALUATION OF FOREIGN ECONOMIC ACTIVITY OF THE ENTERPRISE IN STRATEGIC MARKETING IN THE WTO MARKETS

Abstract

The main tasks of estimation of foreign economic activity of the enterprise in strategic marketing in the WTO markets are formulated. The parameters for evaluating the performance of foreign economic activity of industrial enterprises, among which groups of economic parameters such as absolute and relative indicators, indicators of the effectiveness of foreign economic activity and structural parameters of export and import of production, are distinguished. The method of estimation of efficiency of realization of foreign economic strategy of industrial enterprise is presented. The export and import performance indicators are investigated and the aspects of evaluating the effectiveness of the effective marketing strategy at the enterprise are determined. Keywords: strategic marketing, foreign economic activity, valuation indicators, industrial enterprises, efficiency of export and import operations.