Impact of English online learning website quality to user satisfaction in Jakarta

Abstract

Objective of the study is to analyze quality of one of English online learning website which consists of quality of information, usability and quality of service interaction that influence customer satisfaction. The methodology used in this study consists of literature study, direct observation of website and survey 100 respondents by using WebQual 4.0. Multiple regression tests were used to measure influence of quality of information, usability and quality of service interaction to user satisfaction. Result show that quality of information, usability and quality of service interaction positively influence customer satisfaction with high degree of correlation relationship.