Avatars and identification in online communication

Abstract

The purpose of the research is to identify the factors of the visual identification by means of graphically shaped elements – avatars. In the contemporary times of the online games, communication and visual domination, the virtual identification by means of avatars qualifies as an inevitable element of the visual distinction and identification. Within an online course that was taken by means of Moodle LMS, 'Manipulating images with GIMP', the students were given the opportunity of setting up avatars in order to create visual identities.