Analyzing Dynamics of MVNO Market Using Evolutionary Game

N. Kamiyama, A. Nakao
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引用次数: 2

Abstract

In many countries, mobile virtual network operators (MVNOs) provide mobile network services to users by leasing the wireless bandwidth from mobile network operators (MNOs). To attract many users and increase the number of subscribers, some MVNOs introduce the strategy called zero rating (ZR) which exempts traffic of specific content providers (CPs) from usage-based charging. The ZR differentiates traffic of specific CPs from that of other CPs, so the ZR violates the principle of network neutrality, and the ZR is prohibited in some countries. However, to clarify the desirable rules against the ZR, we need to analyze its impact on end users. In this paper, we investigate the charging strategy of ZR MVNOs by analyzing the price plans of major MVNOs in Japan. Moreover, we model the dynamics of the MVNO market consisting of low-price (LP) MVNOs and ZR MVNOs by the evolutionary game which can model the dynamics of social environment described by strategic distribution. We show that the MVNO market will be monopolized by MVNOs using either strategy, and the monthly fee of users will increase at the steady state. Therefore, we conclude that ZR MVNOs are required to introduce a service plan for users who do not benefit from the ZR.
基于演化博弈的MVNO市场动态分析
在许多国家,移动虚拟网络运营商(MVNOs)通过向移动网络运营商(MNOs)租赁无线带宽来向用户提供移动网络服务。为了吸引更多的用户和增加订户数量,一些mvno引入了零费率(ZR)策略,免除特定内容提供商(CPs)的流量按使用情况收费。ZR将特定CPs的流量与其他CPs的流量区分开来,违反了网络中立性原则,在一些国家是被禁止的。然而,为了明确针对ZR的理想规则,我们需要分析它对最终用户的影响。本文通过对日本主要移动运营商价格方案的分析,研究了ZR移动运营商的收费策略。此外,本文还利用演化博弈模型对低价和低价MVNO组成的MVNO市场进行了动态建模,该模型可以模拟由战略分布描述的社会环境动态。结果表明,无论采用哪一种策略,MVNO市场都将被MVNO垄断,且用户的月费在稳定状态下都将增加。因此,我们得出结论,ZR mvno需要为没有从ZR中受益的用户引入服务计划。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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