Radical feminine and masculine media discourse in terms of linguistic security

Abstract

This article examines the impact of radical gender media discourse and its substantive value attitudes on social media users. The main criterion is determined for classifying these discourses as being radical, as the manifestation of hatred as an underlying principle. The authors outline the reasons for the radicalization of the feminine and masculine media discourse. Each media discourse contains an axiological trust matrix, with the help of which the audience is captured and new users are involved, the archetypal models being used are analyzed. In total, 1,700 publications on the social network Vkontakte have been analyzed using the method of communicative content analysis through modeling quan-titative and qualitative data from January 01, 2020 to January 01, 2022. The article identifies the sub-discourses cov-ering the main semantic zones of radical feminists and masculists' media discourse in the Russian segment of the Inter-net and assuming a different explanation of the strategies to resist the oppression of women and men. Each sub-discourse presents the main thematic dominants. The threats in the radical feminine and masculine media discourse aimed at the destruction of the family and parenthood as social institutions are considered separately. The ways are outlined designed to cause rejection and hostility to the concept of «child» in the childhate sub-discourse. According to the authors of the study, the norm of modern masculinity and femininity, formed in new media, crystallized in the im-ages of the «digital troll man» and the «new Amazon»; they also describe the tools of linguistic security in social net-works.