Purchasing New Smartphones among University Students: The Role of Domain-Specific Innovativeness (DSI) and Technology Product Characteristics

Abstract

This study examined the influence of University students' innovativeness and the technology product characteristics toward their intention of purchasing new smartphones by utilizing the theory of Domain-Specific Innovativeness (DSI). Data collection was done by distributing an online questionnaire. There were 156 responses collected from University students in Indonesia. The data were analyzed by using Smart-PLS version 3. The finding discovered that relative advantage had the strongest influence on purchase intention. Meanwhile, Product-Possessing Innovativeness (PPI) had a great influence on the social image. This also revealed a strong relationship between students' Information-Possessing Innovativeness (IPI) and their attraction of aesthetic products. Later, discussion of the results and its practical implications presented.