Market Analysis as a Possible Activity of Software Project Management

Abstract

Project management core knowledge areas are known to all. Project Management Body of Knowledge (PMBOK) [6] has prepared these knowledge areas considering all types of projects in mind. Currently, we find that software projects have come with certain level of uncertainty. For many of the software projects which are in the phase of innovation have to user requirements, no budget and no specific time frame. Thus typical project management might not enough for such projects. In this paper, we have proposed additional knowledge area for software project management named Marketing Analysis. We strongly believe that adopting the activities of the proposed knowledge area software firms would be able manage their software project more efficiently and effectively.