S. S. Borges, Vinicius H. S. Durelli, H. Reis, I. Bittencourt, R. Mizoguchi, Seiji Isotani
{"title":"Brazilian Portuguese Cross-Cultural Adaptation and Validation of the Susceptibility to Persuasion Scale (Br-STPS)","authors":"S. S. Borges, Vinicius H. S. Durelli, H. Reis, I. Bittencourt, R. Mizoguchi, Seiji Isotani","doi":"10.1109/ICALT.2017.55","DOIUrl":null,"url":null,"abstract":"Persuasion profiling has been shown to be a promising method to personalize persuasive messages that can influence users. In the context of learning, persuade students towards following pedagogical tasks is an important role of teachers and intelligent educational environments. To accomplish persuasion, it is necessary to measure students' susceptibility to influence principles. Susceptibility to Persuasion Scale (STPS) is an instrument that can measure users' susceptibility to influence principles. Currently, STPS is validated only for the English language. Thus, this study presents the translation, cultural adaptation, and initial validation of the Brazilian Portuguese version of the STPS questionnaire. We probed into the validity and reliability of the resulting questionnaire with 582 participants. Our results indicate that the final version of our questionnaire, which contains 19-items and 6-components, has a reasonable internal consistence (Cronbach's alpha = 0.78) and can adequately identify which influence principles have more impact on user' decisions.","PeriodicalId":134966,"journal":{"name":"2017 IEEE 17th International Conference on Advanced Learning Technologies (ICALT)","volume":"68 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2017 IEEE 17th International Conference on Advanced Learning Technologies (ICALT)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICALT.2017.55","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 5
Abstract
Persuasion profiling has been shown to be a promising method to personalize persuasive messages that can influence users. In the context of learning, persuade students towards following pedagogical tasks is an important role of teachers and intelligent educational environments. To accomplish persuasion, it is necessary to measure students' susceptibility to influence principles. Susceptibility to Persuasion Scale (STPS) is an instrument that can measure users' susceptibility to influence principles. Currently, STPS is validated only for the English language. Thus, this study presents the translation, cultural adaptation, and initial validation of the Brazilian Portuguese version of the STPS questionnaire. We probed into the validity and reliability of the resulting questionnaire with 582 participants. Our results indicate that the final version of our questionnaire, which contains 19-items and 6-components, has a reasonable internal consistence (Cronbach's alpha = 0.78) and can adequately identify which influence principles have more impact on user' decisions.