Brazilian Portuguese Cross-Cultural Adaptation and Validation of the Susceptibility to Persuasion Scale (Br-STPS)

S. S. Borges, Vinicius H. S. Durelli, H. Reis, I. Bittencourt, R. Mizoguchi, Seiji Isotani
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引用次数: 5

Abstract

Persuasion profiling has been shown to be a promising method to personalize persuasive messages that can influence users. In the context of learning, persuade students towards following pedagogical tasks is an important role of teachers and intelligent educational environments. To accomplish persuasion, it is necessary to measure students' susceptibility to influence principles. Susceptibility to Persuasion Scale (STPS) is an instrument that can measure users' susceptibility to influence principles. Currently, STPS is validated only for the English language. Thus, this study presents the translation, cultural adaptation, and initial validation of the Brazilian Portuguese version of the STPS questionnaire. We probed into the validity and reliability of the resulting questionnaire with 582 participants. Our results indicate that the final version of our questionnaire, which contains 19-items and 6-components, has a reasonable internal consistence (Cronbach's alpha = 0.78) and can adequately identify which influence principles have more impact on user' decisions.
巴西葡萄牙语的跨文化适应与说服敏感性量表(Br-STPS)的验证
说服分析已被证明是一种很有前途的方法来个性化有说服力的信息,可以影响用户。在学习的背景下,说服学生完成教学任务是教师和智能教育环境的重要作用。为了完成说服,有必要测量学生对影响原则的敏感性。说服敏感性量表(STPS)是一种测量用户对影响原则敏感性的工具。目前,STPS仅针对英语语言进行验证。因此,本研究提出了巴西葡萄牙语版STPS问卷的翻译、文化适应和初步验证。我们用582名被试对问卷的效度和信度进行了检验。我们的研究结果表明,最终版本的问卷包含19个项目和6个成分,具有合理的内部一致性(Cronbach's alpha = 0.78),能够充分识别哪些影响原则对用户决策的影响更大。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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